From Vectalia Publicidad, we have created a series of circuits for the positioning and development of brand and products, with an integral presence in the most important cities. These circuits are not only based on outdoor advertising, as we consider important the terminals of train, airports, parking lots and spaces of maximum influx of public to generate the greatest number of impacts to the consumer.
Vectalia Publicidad offers advice in the choice of the most suitable gift advertising article to your needs, including customization with the name or logo of your company and with the most appropriate technique for each such as pad, serigraphy , laser engraving, embroidery, transfer, etc. Merchandising or micro-marketing is the part of marketing that aims to increase profitability at the point of sale through the set of studies and commercial techniques that allow to present the product or service in the best conditions. The active presentation of the product or service can be carried out using a wide variety of mechanisms that make it more attractive: placement, presentation, etc.
Vectalia Publicidad is specialized in the digital printing of small, medium and large format of vinyls, billboards, canvas for facades, photocall or posters of large dimensions. Our agency has extensive experience in printing different media such as advertising leaflets, magazines, catalogs or books. Vectalia Publicidad maintains collaboration agreements with the main companies supplying fences located in strategic locations for the optimal visualization of its advertising campaign. Vectalia Publicity contracts with communities of owners and builders the service of exploitation of tarpaulins in facades during the execution of works of renovation of buildings, elaborating both the design and the production and placement of the Same.
Vectalia Publicidad makes available to its clients the Department of Communication and press as a tool of impact mediáticoque transports to society corporate values such as identity, business philosophy to achieve positioning and Corporate Prestige. The main function of the Department of Communication and Press is to detect the news between the functions and business achievements, to communicate them to the society. This is done by writing information, sending press releases to the media, organizing press conferences, advising in their relationship with the media, relationship and communication with opinion leaders, organization of Conferences, forums and events or public relations and Protocol, development of business content for websites and blogs
One of the outstanding services of Vectalia Publicidad is the design, programming and creation of Web pages and online strategies. Among our services we can highlight: Design and Web Engineering: Web pages, online catalogues, e-commerce and content management.
Domains and hosting: Domains, web hosting, mail hosting, multimedia hosting, hosting databases, DNS hosting, dedicated servers and Housing. Marketing: Search engine positioning, digital marketing, SMS marketing, Bluetooth marketing. Multimedia
Multimedia developments, flash websites, flash banners, multimedia CDs, promotional games, screensavers, digital video.
The media department of Vectalia Publicidad carries out the planning of advertising campaigns according to target audiences, designing the appropriate strategy to achieve the maximum diffusion of its brand and achieving the optimum profitability of investment. We analyze exhaustively, quantitatively and qualitatively, the different means of communication, promotional media and social networks through the main and most reliable sources of information, to select the right promotion to your product, the Period of performances, the intensity, the distribution of insertions and the budgets by means, support and evaluation of results.
Vectalia Publicidad has its own department of designers who are technicians specializing in the most advanced graphic design and multimedia production programs. Our advertising agency offers the client a complete service in the creation of corporate identity manuals, editorial design, web design, promotional videos, infographics, multimedia CDs, etc. We also have extensive experience in advertising exploitation in billboards and lonasen facades. Creation of comprehensive campaigns in different advertising media such as bus, billboards and tarpaulins. We also have an audiovisual production team specializing in the creativity, creation, direction and recording of advertising spots.
Vectalia Publicidad has the exclusive advertising of urban buses in the cities of Alicante, Alcoy, Albacete, Cáceres, Mérida and Las Palmas of Gran Canaria, as well as the management of the advertising of metro and tram of Alicante (tram). Vectalia Publicidad maintains agreements with the concessionaires of the rest of cities of Spain so that it can offer a management and planning of campaigns at national level. The bus offers the largest outdoor support in the city's urban centre. It is an ideal means to present your business, product or service by the high number of impacts generated by being in continuous contact with the pedestrians and vehicles of the city. According to data from the EGM (General Media Survey), bus advertising is the most visible, being the best support for outdoor advertising, both for campaigns in a single medium, and for those that are complementary to other traditional media (radio, Press, TV, Internet, etc.). We develop, manage and plan advertising campaigns in any media, in addition to marketing other outdoor media such as large format advertising and urban furniture.